What is a cookie?
A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.
Cookies are used to enable certain features (e.g. logging in), to track site usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalise your content (e.g. advertising, language).
Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (i.e. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.
Types of cookies and how we use them
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.
Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.
Note the deliberate emphasis on anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.
Examples of anonymous tracking data collected on this website:
- the page you visit and how you arrived/navigated to that page;
- an embedded video clip from YouTube will send interaction data, such as the play click and percent of video watched, to our Google Analytics account and YouTube;
- similarly, a click on a social “share” button sends data to our Google Analytics account and potentially to a third party tracker e.g. LinkedIn, Twitter, Facebook etc.
Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.
Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We don’t use targeting/advertising cookies on our site.
Third-party cookies on our site
Third-party tracking is ubiquitous online and embedded content from other providers may track your interaction with our content. For example, if we embed a video from YouTube, Google will track your interaction. Similarly a click on a social “share” button will result in a third party tracking that activity – such as LinkedIn, Twitter etc. Unfortunately, there is no way around this if you wish to share content socially or interact with content we have embedded from a 3rd-party.
Our advice: set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent sent to a 3rd-party.
Our third-party privacy promise
We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.
How you can control or opt out of cookies
If you browse websites from multiple devices, you may need to update your settings on each individual device.
Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.